![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?resize=1200%2C400&ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![Jordan Air Max 200 Paris Saint-Germain Men's Shoes University Red-Hyper Royal cv8452-001 - Walmart.com Jordan Air Max 200 Paris Saint-Germain Men's Shoes University Red-Hyper Royal cv8452-001 - Walmart.com](https://i5.walmartimages.com/asr/e0e09c58-0818-4e0e-bbe8-3ccbf97659ac.33c905bc8b9b6e05e757df2c3b5bf892.jpeg?odnHeight=768&odnWidth=768&odnBg=FFFFFF)
Jordan Air Max 200 Paris Saint-Germain Men's Shoes University Red-Hyper Royal cv8452-001 - Walmart.com
![Paris Saint Germain X Air Jordan 7 Retro 'Paname' - Air Jordan - CZ0789 105 - white/college navy/sport royal/university red | Flight Club Paris Saint Germain X Air Jordan 7 Retro 'Paname' - Air Jordan - CZ0789 105 - white/college navy/sport royal/university red | Flight Club](https://cdn.flightclub.com/750/TEMPLATE/261692/1.jpg)